Sales and Marketing

A strategic sales and marketing strategy is essential to driving the hotel’s performance especially considering with the changes in buying patterns, lengths of stay, new segmentation and the ever evolving digital platforms for both marketing and online bookings.

Our years of experience have given us unique insight and have enabled the Barefoot team to review existing strategies, recommend best sales and marketing practices, and implement the recommendations in conjunction with the hotel teams. Our way of working is collaborative where we empower your sales and marketing teams with the necessary knowledge, tools, systems and processes required to drive profitability.

Our services include:


A bespoke sales and marketing plan, as part of the annual budget, created to meet the requirements of the hotel.

Targeting and budgeting

Implementing operating procedures

Monitoring and measuring of performance (KPIs)

Account management and account planning

Sales team recruitment and team structure

Sales lead generation and research


Marketing strategy and planning

Market research and product development

Pricing review and competitor analysis

Brand strategy, design and implementation

Collateral concepts, design and print management

Web site strategy, design and build

Analysis of web site performance and SEO

Electronic distribution and representation

Database development

Direct marketing – mail and email solutions

Public relations and internal communication plans

Product launches and events

We work with strong Technology Partners who provide a range of services in Online Distribution, Customer Relationship Management, Revenue Management System, Competitor Analysis among many others. This adds significant value to working with Barefoot Consultancy Limited.
Whether you own or operate a branded hotel or are competing as independent hotel, Barefoot Consultancy Limited will guide you in assessing the competition and develop a winning strategy to capture your fair share of the market.

Book a Discovery Call

+254 722 875 979