Barefoot History

Barefoot Consultancy Ltd was founded in March 2011 when it was identified that there were gaps in the Kenyan hospitality sector especially in revenue management, eCommerce and training.Since then Barefoot has expanded its portfolio into strategic hospitality consultancy such as feasibility studies, operator search & selection, hotel asset sales and to areas outside of the industry such as trade.

Our Vision

To provide simplified solutions to optimise hotel performance

Our Mission

We aim to be the preferred hospitality consultancy company in Eastern Africa harnessing a network of partnerships to deliver on stakeholder expectations

Our Experience

  • Years

    In Operation
  • Years

    Combined Team Experience
  • Clients

Our Team

Catherine Gachie

Catherine Gachie

Team Leader and Managing Director

A Nairobian by birth, Catherine graduated with a Bsc. in International Business Administration from United States International University Africa sometime in the 90’s. Since then she has undertaken an MBA at the same institution with a double minor in Strategic Management and Information & Technology Management. Other tertiary studies include Hotel Revenue Management and Hotel Real Estate Investments and Asset Management from Cornell.


Before starting Barefoot Consultancy in 2011, Catherine was the Area Revenue Director Africa for IHG. Other roles over the years have included Group eCommerce Manager – Sarova Hotels, Revenue Manager – Sarova Stanley, Yield Manager – Heritage Hotels to name but a few. When she has a moment, Catherine loves to play golf and the clarinet.


She is currently the Business Development Manager for HVS in East Africa and also an Executive member of the Kenya Association of Women In Tourism.

Fridah Kariuki

Revenue Manager

Born and raised in Central Kenya, Kirinyaga County, Fridah graduated with a BSc. Ecotourism, Hotel & Institution Management with IT from Maseno University in Kisumu. In 2018 she acquired an MBA in Strategic Management from the University of Nairobi. Other career growth initiatives include being chosen to join the Management Trainee program at one of the prestigious 5- Star Hotel Groups in Kenya. Late 2015, Fridah was hired as a Revenue Manager in an Africa based Online Travel Agent.


After two years in Revenue Management for Hotels in East and Southern Africa, it was clear that this was the path to take. She then moved to Barefoot Consultancy Ltd, as a Revenue Management Executive and thereafter promoted to Revenue Manager.


During free time, Fridah loves doing charity work, travelling and watching movies.