Born and raised in Central Kenya, Kirinyaga County, Fridah graduated with a BSc. Ecotourism, Hotel & Institution Management with IT from Maseno University in Kisumu. In 2018 she acquired an MBA in Strategic Management from the University of Nairobi. Other career growth initiatives include being chosen to join the Management Trainee program at one of the prestigious 5- Star Hotel Groups in Kenya. Late 2015, Fridah was hired as a Revenue Manager in an Africa based Online Travel Agent.
After two years in Revenue Management for Hotels in East and Southern Africa, it was clear that this was the path to take. She then moved to Barefoot Consultancy Ltd, as a Revenue Manager Executive and thereafter promoted to Revenue Manager.
During free time, Fridah loves doing charity work, travelling and watching movies.