The focus of any hotel is its rooms. Key service functions here include forecasting demand and understanding segmentation. These are the essence of where the business will come from and how to make the extra revenue by ensuring the pricing structure is based on the price sensitivities of each segment.

Revenue metrics development inconjunction with skills analysis of the team work hand in hand. A training plan ensures that where there is a gap is knowledge, it gets filled. From then on, as the property has the tools and skills, what gets measured get done. Understanding the drivers of occupancy, ADR, RevPAR can lead to improvement in performance.