Managing your online reputation is fast becoming as necessary as revenue management. A revenue manager would be find it challenging to achieve success in pricing strategies if the property has mostly negative reviews and poor online ranking.

It can be said therefore that RevPAR performance goes hand in hand with how well a property ranks in guest satisfaction in the online arena.

With a larger part of the decision making process is influenced by online media than ever before, properties need to harness, monitor and review social media sites, travel advisory sites and their own websites with greater emphasis.

Developing an online reputation strategy is key to achieving hotel revenue.